EA’s Apex Legends reaches 100 million players: What’s behind the success?

EA’s Apex Legends, a free-to-play battle royale game, has recently hit an impressive milestone of 100 million players. This is a significant achievement for the game, which was only released in February 2019. In this article, we’ll explore what has contributed to the game’s success and why it continues to attract new players.

One of the key factors behind Apex Legends’ success is its unique gameplay. Unlike other battle royale games, Apex Legends features a diverse cast of characters, each with their own abilities and specialties. This allows players to choose a character that fits their playstyle and offers a more personalized gaming experience. Additionally, the game’s map is rich in detail, providing players with a variety of environments and terrains to explore.

Another factor that has contributed to the game’s success is its accessibility. Apex Legends is free-to-play, which means that anyone can download and play the game without having to spend any money. This has made the game accessible to a wide audience, including those who may not have been able to afford to play other battle royale games.

Apex Legends has also been successful in building a strong community of players. The game’s developers, Respawn Entertainment, have actively engaged with the community through social media and live streams. This has helped to create a sense of community among players and has encouraged them to continue playing the game.

Finally, Apex Legends has been successful in keeping players engaged by regularly releasing new content. This includes new weapons, characters, and game modes. By keeping the game fresh and exciting, the developers have been able to retain the interest of existing players and attract new ones.

In conclusion, Apex Legends’ success can be attributed to a combination of unique gameplay, accessibility, community-building, and regular content updates. With 100 million players and counting, it’s clear that the game has struck a chord with players and will continue to be a force in the gaming industry.

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